Home / Brands / L.O.L. Surprise!

L.O.L. Surprise!

The brand that started the global surprise-unboxing phenomenon and remains one of the world's top five toy brands. Water-reveal color change, layer after layer of unboxing, and collect-them-all lines keep kids coming back — which is what keeps this brand moving on your shelves.

Case packs: 12 pcs PDQ (dolls) · 3 pcs (Tweens/OMG)Spring 2026 & Fall 2025 lines in stock8+ styles per assortment

Baby Sisters — PDQ Display Assortments

Entry-price sister dolls with signature water-reveal color-change dresses. 8 styles per series to drive repeat collecting.

Model No.ProductCase PackLaunchHighlights
598787L.O.L. Surprise Mermaids! Makeover Magic Baby Sisters Asst in PDQ12 pcsSpring 2026Mermaid tail included; color change in cold water; new mermaid hairstyles; 8 styles
567523L.O.L. Surprise Princess Baby Sisters Asst in PDQ12 pcsFall 2025Magic color-change dresses; 8 styles to collect
542605L.O.L. Surprise Eye Spy Baby Sisters Asst in PDQ12 pcsFall 2025Detective theme: decode clues, magnifier reveal, cold-water disguise mode

Tots — PDQ Display Assortments

Mid-tier tot dolls with DIY magic-potion dresses, unicorn and fairy themes, plus limited collector editions.

Model No.ProductCase PackLaunchHighlights
596530L.O.L. Surprise Loves Strawberry Shortcake Tots Asst in PDQ12 pcsSpring 2026New 2026 brand collaboration; retail-ready PDQ
542193L.O.L. Surprise Princess Tots Asst in PDQ12 pcsFall 2025Mix two "magic potions" to DIY the princess dress; 8 styles
121336L.O.L. Surprise Unicorn Tots Asst in PDQ12 pcsSpring 2025Unicorn accessories, removable hairstyles, bubble potion effect; 6 styles
523918L.O.L. Surprise Fairy Tots Asst in PDQ12 pcsFall 2025Fairy theme assortment
542629L.O.L. Surprise Eye Spy Tots Asst in PDQ12 pcsFall 2025Detective theme with surprise color-change reveal
523994L.O.L. Surprise! All Star Sports Vault Tot Asst in PDQ12 pcsSpring 2025Limited collector edition, all-star sports theme

L.O.L. Loves — Brand Collabs

L.O.L. Surprise! paired with the licenses kids already love — proven traffic drivers for e-commerce and retail alike.

Model No.ProductCase PackHighlights
523840L.O.L. Surprise! Loves Hello Kitty® and Friends with 7 Surprises12 pcs7 layers of surprises
542704L.O.L. Surprise Loves Care Bears Tots PDQ12 pcsCare Bears collaboration
542728LOL Surprise Loves Minions Tots12 pcsMinions collaboration
542780LOL Surprise Loves Powerpuff Girls Tots Asst12 pcsPowerpuff Girls collaboration
596530L.O.L. Surprise Loves Strawberry Shortcake Tots Asst in PDQ12 pcsSpring 2026 newest collab
249962L.O.L. Surprise Loves Hello Kitty Reversible Plush Surprise Asst in 16" PDQ16 pcsReversible plush format

Tweens Core Dolls

Older-kid fashion dolls — bigger size, trend styling, strong collector following.

Model No.ProductCase Pack
542568L.O.L. Surprise Tweens Core Doll — Fancy Gurl3 pcs
542575L.O.L. Surprise Tweens Core Doll — Cherry B.B.3 pcs
542582L.O.L. Surprise Tweens Core Doll — Freshest3 pcs
559412L.O.L. Surprise Tweens Core Doll — Olivia Flutter3 pcs

OMG Fashion Dolls

The premium L.O.L. tier — entry dolls and licensed Powerpuff Girls / Eye Spy editions with articulated fashion styling.

Model No.ProductCase PackHighlights
595625L.O.L. Surprise OMG Entry Doll — Candylicious3 pcsEntry price tier
595632L.O.L. Surprise OMG Entry Doll — Kitty K3 pcsEntry price tier
595649L.O.L. Surprise OMG Entry Doll — Bubblegum D.J.3 pcsEntry price tier
595656L.O.L. Surprise OMG Entry Doll — Miss Royale3 pcsEntry price tier
542827L.O.L. Surprise OMG Powerpuff Girls Doll — Blossom3 pcsLicense collab
542872L.O.L. Surprise OMG Powerpuff Girls Doll — Buttercup3 pcsLicense collab
542926L.O.L. Surprise OMG Powerpuff Girls Doll — Bubbles3 pcsLicense collab
542650L.O.L. Surprise OMG Eye Spy — Fairy3 pcsEye Spy series
542667L.O.L. Surprise OMG Eye Spy — Superhero3 pcsEye Spy series
542674L.O.L. Surprise OMG Eye Spy — Spy3 pcsEye Spy series
542681L.O.L. Surprise OMG Eye Spy — Rockstar2 pcsEye Spy series
📦 Full case-pack dimensions, carton volumes and wholesale pricing are provided with your quote — send your RFQ and include the model numbers you want.

Want the complete L.O.L. line sheet?

Full assortment with case-pack counts and quote within 24–48 hours.

Get a Quote →