Flagship Lines

L.O.L. Surprise! — five series, one unboxing empire

Tweens, Baby Sisters, Tots, Loves and OMG — the full L.O.L. family from impulse PDQs to collector fashion dolls.

5 seriesImpulse to collector tiers

View the L.O.L. brand →

L.O.L. Surprise!

Food-Craft Phenomenon

MGA's Miniverse — mini food-craft in blind-box PDQs

Real Brands, Sanrio, Harry Potter, Taco Bell and SpongeBob themes — the collect-and-craft phenomenon.

2 seriesLicensed themes

View the Miniverse brand →

MGA's Miniverse

25th Anniversary · 2026

Bratz — back for their 25th anniversary

Chrome Charmz, music-driven Pop Starz, the collector Bratzaversary doll and the new Bratziez plush clip-ons.

4 seriesAnniversary marketing wave

View the Bratz brand →

Bratz · 25th Anniversary

Squishy Collectibles

Moj Moj — squishy collectibles in 36-piece PDQs

Low price point, high impulse appeal — the squishy collectible line across Squish, Bubble, Crunch and Pop.

36-piece PDQsImpulse price point

View the Moj Moj brand →

Moj Moj

Fashion Dolls

Rainbow High — creativity-led fashion dolls

The core fashion line plus the EUC K-Pop entry range — a social-ready, music-driven doll brand.

2 seriesK-Pop social-ready

View the Rainbow High brand →

Rainbow High

Plush

Tataba — ultra-soft collectible plush sidekicks

Sidekick sets and blind-box PDQs — year-round plush demand at impulse price points.

2 seriesYear-round plush

View the Tataba brand →

Tataba

CUDDLECTIBLES

Hyojo — candy icons as premium collectibles

Reese's, Hershey's, ICEE and Jolly Rancher reimagined as premium multi-material collectibles.

2 seriesMarquee candy brands

View the Hyojo brand →

Hyojo