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Case-Pack MOQs FBA-Ready Shipping Quote in 24–48h 1,025+ SKUs
100% Genuine · China Direct
Home / For Independent Toy Stores

Source toys direct for your store

Skip the distributor markup and keep more on your shelf. We supply genuine, brand-new toys sourced through trade channels in China (Guangzhou): full invoices, batch-traceable cartons, FOB Guangzhou. Most independent stores start with one small trial case to confirm authenticity, then reorder in bulk.

MOQ from 1 caseFOB Guangzhou1,025+ SKUsSmall trial first

Why independent stores buy direct

Every toy on your shelf carries the brand's factory price, then a distributor margin, then your margin. A US distributor is a useful partner, but the markup layer between the brand and your register is real money leaving your business. Sourcing direct from our Guangzhou trade channels removes that layer.

Keep more shelf margin

The same genuine product, priced from the China trade channel instead of a domestic distributor. Your shelf price stays competitive while your per-unit margin grows.

Stock the lines your locals ask for

1,025+ genuine SKUs in stock: L.O.L. Surprise, MGA's Miniverse, Bratz, Moj Moj, Rainbow High, ZURU Mini Brands and 5 Surprise, Bandai, Tomica and more, and you can mix brands in one shipment.

One contact, fast quotes

English-language service from RFQ to delivery. Itemized quotes with case-pack counts and freight options within 24–48 hours.

The margin math

PathWhat you payYour shelf margin
Domestic distributorBrand factory price + distributor markup + your costThinner
Direct from our Guangzhou channelBrand trade price + freight onlyWider

We do not replace your local market authorization. You remain the importer of record and handle your own country's requirements. Our job is to supply genuine, invoice-backed product at China-direct pricing so more of the retail price stays with you.

How a trial order works

1 · Pick one or two proven lines

Most stores start with a single mixed case, for example L.O.L. Surprise or MGA's Miniverse, plus one newer line you want to test.

2 · Receive and verify

On arrival, confirm the sealed cases, batch numbers and invoices. Our retail partners tell us the authenticity check is what builds their confidence.

3 · Reorder in bulk

Once the line sells, reorder in full case volumes with the same itemized quote and faster turnaround. This small-trial-then-bulk pattern is how most of our US partners grow.

What we guarantee

Genuine product

  • 100 percent authentic, brand-new, factory-sealed
  • Sourced through authorized trade channels in China (Guangzhou)
  • Full commercial invoices with every shipment

Traceable and documented

  • Batch numbers on every carton for traceability
  • Compliance paperwork handled per SKU and destination
  • Photo and video confirmation of goods before dispatch

Clear on authorization

  • We are a China-based distributor, not a brand's authorized reseller in your market
  • You handle your own local market authorization as importer of record
  • Our role: genuine, invoice-backed product at China-direct pricing

Flexible shipping

  • Pricing is FOB Guangzhou
  • Sea, air or express through your freight forwarder
  • Delivery to your store, 3PL, or Amazon FBA with FBA-compatible labeling
💡 Trial tip: start with 3–5 SKUs across two brands. One proven line (L.O.L. or Miniverse) plus one newer line (Moj Moj or Bratz anniversary) keeps the first shipment small and the learning fast.

Questions store owners ask

Why source toys direct instead of through a US distributor?
A US distributor adds a markup layer between the brand and your shelf. Sourcing direct from our Guangzhou trade channels removes that layer, so more of the retail price stays as your margin. We supply 100 percent genuine, brand-new product with full commercial invoices and batch-traceable cartons. You still handle your own local market authorization as the importer of record.
Do you provide brand authorization for my retail store?
We are a China-based distributor. We source genuine merchandise through authorized trade channels in China (Guangzhou) and provide full commercial invoices plus batch-traceable cartons. Market authorization in your own country is your responsibility as the importer of record. Our role is to supply genuine, invoice-backed product at China-direct pricing, not to act as the brand's authorized reseller in your market.
What is the minimum for a first store order?
Start small. Most independent stores begin with a single mixed trial case across one or two proven lines (such as L.O.L. Surprise or MGA's Miniverse), verify the authenticity on receipt, then reorder in bulk. Orders are built on case-pack multiples, so the first shipment stays small and the reorder is fast. Email [email protected] or send an RFQ for an itemized quote.

Start your trial case today

Itemized quote with case-pack counts and freight options within 24–48 hours.

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