About NewbeeToy

Who we are

NewbeeToy is an independent wholesale trading company focused on one job: getting genuine branded toys from China's trade channels into US stores, e-commerce catalogs and FBA warehouses — at case-pack quantities a growing business can actually afford.

We are not owned by, and not affiliated with, any of the brand owners whose products we move. That independence is the point: it's what lets us consolidate mixed-brand orders — MGA Entertainment, ZURU, Bandai and Tomica (Takara Tomy) in one shipment — that a single-brand distributor can't offer, at minimums that start from 5 cases instead of full containers.

What we stock

Four brand systems, 1,025+ SKUs, all quoted at case-pack level with the model numbers in writing:

• MGA Entertainment — L.O.L. Surprise!, MGA's Miniverse, the 25th-anniversary Bratz line, Rainbow High, Moj Moj, Tataba and Hyojo.
• ZURU — Mini Brands, 5 Surprise, SMASHERS, X-Shot.
• Bandai — blind-box PDQs and capsule toys.
• Tomica (Takara Tomy) — die-cast vehicles.

New lines are added when demand justifies them — our 2026 category framework explains how we pick.

How sourcing works — the paperwork standard

Any supplier can claim "genuine." We put ours in writing on every order, whatever the size:

• Full commercial invoices that match the goods, on every shipment.
• Batch traceability per SKU — you always know what batch you're holding.
• Itemized quotations — SKU, model number, case pack, carton dimensions, unit price. Quotes in 24–48 hours.
• Compliance transparency — we state our position on US safety documentation (CPSIA / CPC / ASTM F963, CPSC eFiling) up front, and we tell buyers to confirm current rules with the relevant agencies, because requirements change. More in Authenticity & Compliance and our toy safety compliance checklist.

Who we serve

US and global English-market buyers, mainly:

• Independent retailers building a branded toy peg without container-scale commitments.
• E-commerce and Amazon FBA sellers — case packs and cartons planned for check-in (see the FBA sourcing guide).
• Distributors and sub-wholesalers topping up mixed-brand assortments.

How to work with us

The process is documented step by step in How to Buy: send an RFQ with your market and channel → get an itemized quote with case packs and freight options in 24–48 hours → confirm the PI → T/T → export with full paperwork. First orders are deliberately small and complete — our Wholesale Toy Suppliers Guide explains why that beats buying volume on an untested mix.